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Playbooks, guides and product updates on RevOps, HubSpot, sales, marketing and data — for B2B revenue teams that want to grow.

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Data & AI

HubSpot Smart Properties: The Complete Guide for RevOps Teams

HubSpot smart properties fill CRM fields with AI. Learn how they work, what they cost in credits, when to use them, and the mistakes that waste money.

Thorstein Nordby·Aug 31, 2026·14 min read
Marketing

ChatGPT Ads Meet HubSpot: The European Attribution Guide

ChatGPT ads are live across 31 European markets. Here's how to prepare your HubSpot tracking and attribution before you spend a euro.

Thorstein Nordby·Aug 25, 2026·13 min read
HubSpot

HubSpot Association Labels: The Complete Guide (2026)

HubSpot association labels explained: tier gating, the 50-label limit, buying committees, company hierarchies, and what labels can't do. Updated for 2026.

Thorstein Nordby·Aug 25, 2026·17 min read
HubSpot

HubSpot Segments (Formerly Lists): The Complete 2026 Guide

HubSpot renamed Lists to Segments. Every limit and quirk verified August 2026 — active vs static, the 60-filter ceiling, Breeze, and a B2B segmentation playbook.

Thorstein Nordby·Aug 18, 2026·18 min read
HubSpot

HubSpot Projects: The Complete Guide (2026)

HubSpot Projects is now a full CRM object. Learn what it does, what it costs, and how to auto-create projects when a deal closes. Updated for 2026.

Thorstein Nordby·Aug 18, 2026·14 min read
HubSpot

The HubSpot Product Library and Price Books: The Complete Guide for B2B SaaS Teams (2026)

Learn how the HubSpot product library and new Price Books help B2B SaaS teams quote the right price every time — setup, line items, tiers, and pitfalls.

Thorstein Nordby·Aug 12, 2026·10 min read
HubSpot

The HubSpot Contracts Object: The Complete RevOps Guide (2026)

What the HubSpot Contracts object is, how it works in Revenue Hub, and whether to adopt it — renewals, pricing, limitations, and setup steps included.

Thorstein Nordby·Aug 11, 2026·13 min read
Data & AI

The HubSpot Connector for Claude: Setup, Use Cases, and the Limits Nobody Mentions

The HubSpot connector for Claude is free, takes 2 minutes, and now writes to your CRM. Setup steps, 25+ prompts, GDPR notes, and the limits nobody mentions.

Thorstein Nordby·Aug 6, 2026·18 min read
HubSpot

Upsales to HubSpot Migration: The Complete 2026 Guide

How to migrate from Upsales to HubSpot in 2026: what maps to what, the subscription-data trap, why HubSpot's Smart Transfer won't help — and when integrating beats migrating.

Thorstein Nordby·Jul 28, 2026·8 min read
Data & AI

HubSpot Agent Hub Explained: Agents, Pricing and Rollout (2026)

What HubSpot Agent Hub is, which prebuilt AI agents ship with it, how credit-based pricing works ($0.50 per resolution, $1.00 per lead) — and how to roll agents out without burning credits.

Thorstein Nordby·Jul 27, 2026·7 min read
HubSpot

Why HubSpot Tier Doesn't Equal Quality

A HubSpot partner tier measures sales volume and retention—not delivery quality. Here's what Gold, Diamond, and Elite actually prove, and what they don't.

Thorstein Nordby·Jun 26, 2026·7 min read

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